Field notes
Built in public.
Problem-first write-ups and videos from running real e-commerce operations. No diary. Each one solves one owner's actual problem, shows the receipts, and gives you a place to start.
Field note · video · July 17, 2026
Every order, reply, and check still runs through you
How to stop being the bottleneck in your e-commerce business: what comes off your plate, what stays with a human, and the 20-minute move that finds your first fix.
Field note · video · July 16, 2026You are the operations department, and that has a ceiling
What an operating system for an e-commerce store actually is, what it runs, and how a small team ships work daily without adding hires.
Field note · July 15, 2026The department you never have to hire
Why the ops layer, not the marketing, is what actually breaks growing e-commerce brands, and the 20-minute move that finds your biggest leak.